freeprints / personal creations/ freelance

Freeprints is a partnered company that collaborates with various app platforms, including Postagram and Personal Creation, both of which I have had the privilege to work on during my career. The concept is to cherished photos reside on our phones and tablets, yet there has never been a truly seamless way to get them printed.


in-app advertising

Project Overview
Designed performance-driven creative for a mobile app brand, focused on driving engagement and conversion through clear, compelling visual communication.

My Role
Concepted and designed digital marketing assets across in-app placements, email, and paid media, collaborating closely with marketing and product partners.

The Challenge
Communicate value quickly in a high-volume, conversion-focused environment without sacrificing brand clarity or visual quality.

The Solution
Developed bold, legible, and conversion-friendly designs using strong hierarchy, color, and messaging. Iterated quickly on creative based on feedback and performance needs while maintaining consistency across formats.

Impact

  • Supported user acquisition and retention campaigns

  • Improved clarity and speed of creative production

  • Delivered scalable design solutions across multiple placements and formats

digital marketing
paid media ads
photography email campaigns creative concepts

SOCIAL media ads / campaigns

A thank you card with a photo of a pregnant woman smiling and holding her belly, sitting in a bright room with a window and potted plants. The card has a message of appreciation and is decorated with pink and peach 'XOXO' lettering at the bottom.
A French Bulldog puppy looking up at the camera while standing on a rug. A pair of pink slippers with yellow pom-poms are visible in the foreground.
Two greeting cards with photos and handwritten messages, a golden retriever puppy lying on grass, and a pair of yellow sunglasses on a light blue surface.
A young child with a big smile wearing pink glittery flamingo-shaped glasses against a pink background.
A greeting card with a green background decorated with small trees and dotted lines, featuring a photo of a girl kayaking on a river and a handwritten message to Aunt Jeanie from Allison.
Pink vintage car decorated with colorful balloons, parked on a gravel path in a park-like setting.
A small Yorkshire Terrier puppy lying on a white furry blanket with pink background, surrounded by party roll confetti.
A heartfelt handwritten note from Kate and Sam to their mom, accompanied by a photo of a smiling couple, on a decorated card with green, gold, and yellow confetti and cartoon flamingos and sunglasses in the background.
Prints of family photos, a sunflower, a green postcard, and a smartphone with a photo gallery. One photo shows a man and a young girl smiling and playing together. Another image shows small pastries on a plate.
Two fluffy, cream-colored puppies lying on a white surface, cuddling together.
A greeting card featuring a photo of a boy lying on grass next to a golden retriever outdoors in a park with trees. The card has a letter addressed to Aunt Jeanie and decorative border with outdoor and camping icons.
A collection of printed photographs including a couple at the beach, scenic cliffs, and a landscape, held by a person's hands. In the background are a white mug with a dog image, a plate with a donut with white icing and rainbow sprinkles, and a potted plant, all on a silver tray on a white surface.

EMAIL MARKETING / campaigns

Promotional email for FreePrints offering 85 free photo prints, including a personal message, a photo of a woman blowing out candles on a birthday cake, and decorative stars and beads.
A promotional flyer offering 85 free photo prints, featuring holiday-themed decorations and photos of children and adults, with bright colors and call-to-action buttons.
Promotional image offering 85 free photo prints, with a picture of a smiling woman and two children, surrounded by flowers and a blue background.
A minimalist indoor scene featuring a wooden surface with potted succulent plants, a pink and white speckled ceramic vase, a white and gold clock, and a tall white vase with eucalyptus branches. A large pink button in the center of the image says, 'Get my free canvas.'
Advertisement for Personal Creations bathroom decor items, including bath caddy, shower curtain, bath towels, plush robe, and family name bath towels with a Mother's Day reminder.
A collection of plush heart-shaped pillows with romantic messages, including "DAN + KATIE XOXO," "I LOVE YOU FOREVER," "WILL YOU BE MY VALENTINE?" "TO THE MOON AND BACK," and "MARRY ME." The pillows are placed on a light-colored sofa with a small table next to it holding cookies and a pink checkered cloth. The image advertises a Valentine's Day sale offering 25% off on all items.
Children standing next to festive Christmas stockings filled with gifts, with a decorated Christmas tree in the background, promoting holiday sale with 25% off on all orders.
A holiday-themed advertisement for Postagram with a red mailbox, a greeting card with a photo of two children, ornaments, and a polar bear plush toy.
Two children, a girl with red hair and a boy with red hair, sitting on grass surrounded by Easter-themed stuffed animal baskets and toys, with a decorated porch and blooming flowers in the background, promoting Easter 2021 products.